DENVER--(BUSINESS WIRE)--DEFY, the world’s first mainstream performance CBD beverage with 0% THC, has announced the launch of its first non-CBD beverage, a high-performance alkaline water, DEFY Water. Marking the company’s debut into the non-CBD beverage world, DEFY Water will be available in three sizes (20oz, 1L, 1.5L) online at www.drinkdefy.com and in select U.S. retailers starting February 2021.
Ionized with an alkaline pH 9.5+, infused with vital electrolytes and minerals like calcium and magnesium, and created in a solar-powered facility, DEFY Water has launched to meet the growing consumer demand for healthier, great-tasting, purified water. Free from impurities like bisphenol A, MTBE, hormones, chlorines, and other common hazards and contaminants, DEFY Water is optimized for premium taste and supercharged cellular hydration.
“It’s no secret that athletes and active individuals need enhanced hydration, so the chemistry of our water matters more than ever,” says Terrell Davis, two-time Super Bowl Champion, Pro Football Hall of Famer, and DEFY Co-Founder. “Ionized water with a pH above 9.5 is essential for better focus, improved hydration, faster muscle recovery, and reduced cramping.”
When DEFY Co-Founders Terrell Davis, Megan Bushell, and Beau Wehrle came together to launch DEFY in 2019, it made history for becoming the first THC-free performance hemp beverage, uniquely formulated to deliver rapid recovery, improve endurance, and decrease muscle fatigue for even the toughest athletic feats. To complement their mission, the founders set out to not only build a beverage brand but also an involved, inspiring community that chose to defy its limitations and inspire others to do the same.
To coincide with the launch, DEFY has proudly partnered with nonprofits serving the black, veteran, and women’s communities, including Disabled American Veterans (DAV) and the National Association of Women Business Owners (NAWBO). DAV provides a lifetime of support for veterans of all generations and their families, helping more than 1 million veterans in positive, life-changing ways each year. NAWBO is recognized as the country’s premier women’s business organization, unifying 11.6 million women-owned businesses in the U.S. DEFY Water will give back a portion of its proceeds to support the work of DAV, NAWBO, and more soon-to-be-announced foundations.
“As a black, woman, and veteran-owned company, DEFY is proud to partner with like-minded brands that are committed to empowering every single person to defy the odds and achieve their version of success,” says CEO Megan Bushell. “We are thrilled to continue DEFY’s mission of designing superior products that genuinely help athletes defy the odds and supercharge their recovery, while remaining committed to charitable giving.”
"This support will help DAV's mission of empowering veterans and helping them defy the odds against them," said DAV National Adjutant Marc Burgess. "We're grateful for this partnership and will use this support to help ill and injured veterans get the healthcare, benefits, and opportunities they deserve to improve their quality of life."
DEFY made history when it launched in 2019 as the first THC-free performance hemp beverage, uniquely formulated to deliver rapid recovery, improve endurance, and decrease muscle fatigue for even the toughest athletic feats. Combining a proprietary blend of performance spectrum hemp extract along with essential vitamins and minerals, DEFY is designed to promote prolonged energy, improved sleep, and faster muscle recovery.
Formulated by a leading team of Ph.D. chemists and scientists in the CBD space, DEFY utilizes patented technology to achieve optimal absorption and increased bioavailability. DEFY is proud to partner with vendors that have been granted a U.S. patent on their extraction process that ensures 0.0% THC in all DEFY products. DEFY’s recovery-enhancing performance-spectrum hemp extract is exclusively sourced from crops grown using organic practices on licensed U.S. farms, traceable from seed to sale, and always full-panel-tested by accredited third-party labs. This ensures stellar taste, along with maximum efficacy, safety, and shelf stability.