OUR PRINCIPLES
“All CBD is not created equal.” – Terrell Davis
Cannabinoid use has exploded in recent years as the world becomes more aware of its potentially life-changing benefits and uses. But the industry is still young, and it’s hard to know if the products you’re getting are safe, high-quality and effective. DEFY is determined to provide the highest-quality hemp extract in all our products.
CANNABINOID INNOVATION
As a nascent industry, innovative new ways to leverage the power of cannabinoids will continue to emerge at rapid speed. DEFY stands by a promise to lead the charge in evolving the hemp extract industry for the better: establishing new standards in tech, product excellence and advocacy.
ELEVATING THE INDUSTRY
New delivery methods and achievements in “bioavailability” are spurring new studies, treatments, and potential for improving the lives of athletes and the general public alike. In response to the industry’s meteoric growth—and consequential loose production standards—DEFY Performance Beverages has assembled alliances with scientists and laboratories to support the science and health research behind hemp extract.
It’s our job to revolutionize the industry—and the athlete’s job to benefit from it.
FAQ
What is DEFY?
DEFY is a Black-owned, woman-owned, and veteran-owned performance wellness company dedicated to helping athletes and active consumers reach their full potential with its DEFY Performance System.
Is DEFY a CBD company?
DEFY is a performance company. One division of our product offering - RECOVER - is made up of product that contain performance grade CBD. We also have NON CBD product collections BOOST + Immunity performance drink & Alkaline ph9.5+ Water.
Do your RECOVER products contain THC?
No. The performance spectrum CBD extract used in our products contains 0% THC. Our products are third party tested, and Certificates of Analysis for each batch may be found on our website under Quality Control.
What type of quality control systems are in place?
The Quality Control System utilized is a state of the art process designed to provide products & services that are safe for consumption, in compliance with quality standards, meet or exceed our specifications and comply with corresponding statutory and regulatory requirements. We want to know how the flavor, color, taste, and aroma will hold up over time in various conditions as this is crucial to ensuring a consistent, quality product.
The Quality Control system includes the following:
- Adherence to current Hazard Analysis and Critical Control
- Points (HACCP) Guidelines
- cGMP Facility Certifications
- FDA Compliance
- SQF Certification
- LEED Certification
- KOSHER Certification
- ORGANIC Certification
Who owns DEFY
Iconic professional athlete, Pro Football Hall of Famer, Super Bowl MVP and successful entrepreneur, Terrell Davis (TD) is DEFY Founder and Chief Development Officer. DEFY was inspired by his fitness journey and struggle with injury and inflammation following his career in the NFL. He partnered with DEFY Founder and CEO, Megan Bushell. A former Miss America finalist, Megan has wide ranging expertise in entrepreneurship and previously managed strategic partnerships with multinational corporations and 40+ teams across 5 professional sports leagues. The third founding partner and DEFY President & Chairman, Beau Wehrle, brings extensive experience in complex alternative investment opportunities and exceptional client relationships to the team. The team is rounded out by Eric Frohardt, DEFY Partner & COO. A former Navy SEAL with nearly 12 years of active duty in service to our nation, Eric rounds out the team, bringing his tactical expertise to keeping DEFY running at peak efficiency. Eric is also the driving force behind DEFY NATION.