RESEARCH BACKED. SCIENCE BUILT.
In 2017, Pro Football Hall of Fame Running Back Terrell Davis first used CBD to recover after a workout—and it genuinely changed his life. Through it, he was able to recover faster between workouts and achieve a level of locked-in focus that helped him defy the challenges that hold athletes back: his injury history, his overworked muscles and the deteriorating effects of age. Inspired to share these benefits with all athletes and exercise fans alike, Terrell teamed up with Megan Bushell and Beau Wehrle on a mission to launch DEFY.
BLACK OWNED. WOMAN OWNED. VETERAN OWNED.
The DEFY Difference is in its DNA. A diverse group of individuals have joined together to make DEFY the force that it is: with Terrell Davis, Beau Wehrle, Megan Bushell and Eric Frohardt. Megan Bushell -DEFY CEO- has wide ranging expertise in operations, marketing and business development with strong influence in professional sports. She has forged relationships with NFL, NHL, MLS, NBA, NASCAR - as well as Sony, Amazon, Microsoft and more. Eric Frohardt -DEFY COO- a former Navy SEAL with nearly 12 years of active duty in service to our nation, rounds out the team, bringing his tactical expertise to keeping DEFY running at peak efficiency. Eric is also the driving force behind DEFY NATION.
DEFY is the world’s first mainstream CBD built specifically for athletes and those who want to become better in the gym. Formulated to aid in rapid muscle fiber recovery and clear-headed, hyper-focused training, DEFY delivers naturally derived performance, recovery and rejuvenation for every kind of athlete. And with research still only scratching the surface of CBD's potential, we’re only just beginning to DEFY the Everyday. Explore all the CBD and NON-CBD DEFY products today.
Increases stamina by improving blood circulation so you can make the most of every training session.
Improves sleep levels and reduces mild anxiety to aid your body in recovering faster.
Reduces your necessary recovery time by lessening soreness in muscles and joints from exercise.
Lessens your risk of injury during training by reducing inflammation.