THE DEFY STORY

GIVING BACK

PERFORMANCE WITH PURPOSE

DEFY NATION

HONORING THE DEFIANT

PURPOSE

BLACK, WOMAN, VETERAN OWNED.

PERFORM BETTER

BUILT FOR EVERY ATHLETE

#DEFYTHEODDS

Winner Winner : DEFY is a hit at the 2022 Beverage Digest Award Claiming Two Top Awards.
Winner Winner : DEFY is a hit at the 2022 Beverage Digest Award Claiming Two Top Awards.

DEFY for the Win. Beverage Digest has selected both DEFY Boost and DEFY Recover as winners in their 2022 Beverage Digest Awards.

Fitness Tips for Beginners With Eric Forhardt Former US Navy Seal
Fitness Tips for Beginners from a Former US Navy SEAL

Workout with DEFY's COO and former US Navy SEAL, Eric Frohardt, and use these beginners’ fitness tips to get fitter and feel better during any season.

Your Top 10 CBD Questions Answered by DEFY’s In-House Experts
Your Top 10 CBD Questions Answered by DEFY’s In-House Experts

What is CBD, what are the benefits, and why is everyone using CBD oils and gummies? These and more questions are answered here by our in-house CBD expert.

DEFY Partner Spotlight: ICONI Leggings
DEFY Partner Spotlight: ICONI Leggings