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Today officially marks a year since the launch of DEFY. How has it gone by so quickly? When we set out to create the first Zero-THC performance beverage made with premium CBD, we could never have expected the amazing reception DEFY NATION has given us. So in short, thank you.
As many of you know, all the way back in 2017, Terrell Davis first used CBD to recover after a workout—and it changed his life. Through it, he was able to recover faster between workouts and achieve a level of locked-in focus that helped him defy the challenges that hold athletes back: his injury history, his overworked muscles and the deteriorating effects of age. Inspired to share these benefits with all athletes, Terrell, Beau Wehrle, and Megan Bushell embarked on a mission to launch DEFY. And a few years of hard work and defying the odds later, here we are.
The reception to DEFY and our unique performance products has been more positive and inspirational than we ever could have imagined. From Gary Vee to Marcus Lemonis of CNBC's The Profit, along with thousands of you who have shopped, told your friends, and shared how you #DEFYTHEEVERYDAY, DEFY NATION is a growing and diverse community of those who are committed to working hard and performing at their best.