Provide athletes and active individuals the benefits of our clean, healthy performance-driven products while continuing to support the underserved communities that we represent.

Terrell Davis

In 2017, Pro Football Hall of Fame Running Back Terrell Davis first used CBD to recover after a workout—and it genuinely changed his life. Through it, he was able to recover faster between workouts and achieve a level of locked-in focus that helped him defy the challenges that hold athletes back: his injury history, his overworked muscles and the deteriorating effects of age. Inspired to share these benefits with all athletes and exercise fans alike, Terrell teamed up with Megan Bushell and Beau Wehrle on a mission to launch DEFY.

BLACK Owned. Woman Owned. Veteran Owned.

The DEFY Difference is in its DNA. A diverse group of individuals have joined together to make DEFY the force that it is: with Terrell Davis, Beau Wehrle, Megan Bushell and Eric Frohardt. Megan Bushell -DEFY CEO- has wide ranging expertise in operations, marketing and business development with strong influence in professional sports. She has forged relationships with NFL, NHL, MLS, NBA, NASCAR - as well as Sony, Amazon, Microsoft and more. Eric Frohardt -DEFY COO- a former Navy SEAL with nearly 12 years of active duty in service to our nation, rounds out the team, bringing his tactical expertise to keeping DEFY running at peak efficiency. Eric is also the driving force behind DEFY NATION.


DEFY NATION is a community of those who refuse to simply survive. We choose to strive for more, to overcome obstacles, and to DEFY THE EVERYDAY. 

We provide support to charitable organizations focused on these causes by providing special services, funding, product donations, community, and content for those refusing to give up in the face of challenging circumstances.

Our partners: DAV : Disabled American Veterans // The Center for African American Health // National Association of Women Business Owners



What is DEFY?

DEFY is a Black-owned, woman-owned, and veteran-owned performance wellness company dedicated to helping athletes and active consumers reach their full potential with its DEFY Performance System.

Is DEFY a CBD company?

DEFY is a performance company. One division of our product offering - RECOVER - is made up of product that contain performance grade CBD. We also have NON CBD product collections BOOST + Immunity performance drink & Alkaline ph9.5+ Water.

Do your RECOVER products contain THC?

No. The performance spectrum CBD extract used in our products contains 0% THC. Our products are third party tested, and Certificates of Analysis for each batch may be found on our website under Quality Control.

What type of quality control systems are in place?

The Quality Control System utilized is a state of the art process designed to provide products & services that are safe for consumption, in compliance with quality standards, meet or exceed our specifications and comply with corresponding statutory and regulatory requirements. We want to know how the flavor, color, taste, and aroma will hold up over time in various conditions as this is crucial to ensuring a consistent, quality product.

The Quality Control system includes the following:

  • Adherence to current Hazard Analysis and Critical Control
  • Points (HACCP) Guidelines
  • cGMP Facility Certifications
  • FDA Compliance
  • SQF Certification
  • LEED Certification
  • KOSHER Certification
  • ORGANIC Certification
Who owns DEFY

Iconic professional athlete, Pro Football Hall of Famer, Super Bowl MVP and successful entrepreneur, Terrell Davis (TD) is DEFY Founder and Chief Development Officer. DEFY was inspired by his fitness journey and struggle with injury and inflammation following his career in the NFL. He partnered with DEFY Founder and CEO, Megan Bushell. A former Miss America finalist, Megan has wide ranging expertise in entrepreneurship and previously managed strategic partnerships with multinational corporations and 40+ teams across 5 professional sports leagues. The third founding partner and DEFY President & Chairman, Beau Wehrle, brings extensive experience in complex alternative investment opportunities and exceptional client relationships to the team. The team is rounded out by Eric Frohardt, DEFY Partner & COO. A former Navy SEAL with nearly 12 years of active duty in service to our nation, Eric rounds out the team, bringing his tactical expertise to keeping DEFY running at peak efficiency. Eric is also the driving force behind DEFY NATION.